Extreme Makover: Affton Edition
AFFTON MARKET RESEARCH FACT: Twenty and thirty somethings who grew up in the Affton area and have lived in other areas of St. Louis never want to come back to Affton.
Rationale: They do not see the area as desirable when compared to other areas nearby that have centralized "downtowns," civic organizations, better schools, better housing stock, parks, pools and other public amenities. They also still see the area as being "hoosiery" and strive to disassociate themselves from that image.
On my recent trip to Baltimore, we were joined by an associate of my youngest sister. She is a St. Louisian, 26 years old, and single. Not to my surprise, she found the prospect of relocating to Affton very appealing. She cited the affordability of decent housing as the primary reason for this.
Affton must get out of the box and directly market to these young folks interested in starting families. This is a market segment SORELY underserved by current housing developments as only high-end homes and condos are the primary market. Even better if NON-Catholics are targeted. The realignment of City schools and Catholic parishes are points AGAINST locating families in the City right now. Affton's reasonably low taxes and relatively decent schools can be used to lure folks from fashionable City 'hoods such as St. Louis Hills and South Hampton.
* This represents my own, personal investigative research and not anything the good taxpayers forked out for.